- The Washington Times - Monday, January 6, 2003

John Greenwood, who had operated his own graphics design company, said his next natural career step was to produce computer graphics on a larger scale.
"Most of the work I produced with my company were short-term projects, so it was an easy progression to work with a company that has an ongoing relationship with its clients," said Mr. Greenwood, 31.
Mr. Greenwood said the desire to work with more involved projects prompted him to join Mullin/Ashley Associates Inc. as an interactive design specialist.
He coordinates all of the CD-ROM programs the Chestertown, Md., communications firm produces for companies such as Meridian Investments, Kaeser Compressors and WL Gore & Associates in addition to providing Web site design and support.
While he didn't intend to work in the virtual side of graphics, Mr. Greenwood said, designing CD-ROMs for businesses became his calling after working with Web design firm EDR Media in Cleveland.
"I got into the Web industry in the mid-'90s when the Internet was catching on," he said. "It was all learn as you go, but it's really shaped my work to help clients understand how to communicate through the Web."
Mr. Greenwood took his experience from EDR and started his own Web design firm, Clickit Creative in Annapolis, designing programs for Rubbermaid, LTV Steel, Verizon and GenCorp.
While doing projects for larger companies, he developed a work relationship with Mullin/Ashley in the late 1990s, collaborating on several projects with his employer and creative director, Maralyn King.
"John's experience with our clients has made the transition from a personnel standpoint seamless because our employees already know his work ethic and he knows our clients' needs." Ms. King said.
She said Mr. Greenwood's hiring has allowed the company to begin a more aggressive marketing campaign this year, targeting new companies in the mid-Atlantic region.
"Now that we have John on board and that capability, we feel more confident in going after large projects that mainly would have been outsourced in the past," she said.
Mr. Greenwood said his role will be persuading clients to switch from direct mail solicitations to e-mail and CD-ROM advertisements.
"Companies look to save 40 percent more not taking the print mode and the feedback is quicker," he said. "But print will never go away, and you try to mesh the two while moving companies further toward the Web medium."
Mr. Greenwood lives in Annapolis with his wife, Alisa, and their son, Joey.

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