- The Washington Times - Sunday, November 16, 2003

The Washington DC Convention and Tourism Corp. is spending $350,000 to promote the city during the holiday season.

The third annual “Holiday Homecoming,” from Dec. 1 to Feb. 29, includes special discounts to attract travelers during a time of year when business is slow.

“The winter season is one of the slowest times for hotel occupancy,” said Victoria Isley, a WCTC spokeswoman.

To entice visitors, offers include discounts for Amtrak, the Washington Ballet and the City Museum, as well as special hotel packages with rates starting at $65 per night.

The ads, which were created in-house, target the District’s key travel markets. Print ads began appearing earlier this month in publications including the Philadelphia Inquirer, Richmond Times-Dispatch, Boston Globe, Virginian-Pilot and the New York Times Magazine. The ads will run every other week through January.

Online ads will begin popping up on those newspapers’ Web sites within the next couple of weeks, Ms. Isley said.

The WCTC also is producing 50,000 brochures highlighting the season.

Expanded role

The Martin Agency was assigned another chunk of the United Parcel Services’ advertising account.

The Richmond agency, which already handles UPS’ creative work, will be responsible for all U.S. media planning and print buying for the Atlanta-based package delivery company. That part of the account used to be handled byLowe & Partners in New York, an Interpublic Group sister agency. UPS spends about $140 million annually on advertising.

Lowe will continue to do UPS’ broadcast media buying, while Universal McCann Worldwide, another Interpublic agency in New York, will continue to handle media planning and buying abroad.

The Martin Agency began working with UPS in 2000 and created the company’s signature “What can Brown do for you?” advertising campaign last year.

“UPS has expanded the Martin Agency’s role to fully leverage the strong relationship we’ve developed during the past three years, allowing us to more closely align media planning and buying with UPS’ overall brand initiatives,” said Paul Meyer, UPS brand communications group manager.

New wins

• GovDocs Inc., an e-mail subscription management company for the public sector, named Group 360 as agency of record. Group 360, based in the District, will handle the company’s communications, including product promotions.

• Imre Communications will handle public relations and marketing services for the Society of Industrial and Office Realtors, based in Washington, and Bowne Global Solutions, which provides language translation, technical writing and interpretation services to businesses.

• Strategic Communications Group Inc. in Silver Spring will develop and implement an integrated communications and business development program for Integral Systems Inc. Integral, based in Lanham, provides satellite command and control technology and satellite ground systems.

Donna De Marco can be reached at 202/636-4884. Advertising & Marketing runs every other Monday.


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