- The Washington Times - Sunday, August 1, 2004

Matt White is changing his business cards again. After 19 months as White & Baldacci, Mr. White’s full-service ad agency in Herndon is being renamed White & Partners.

Stephen Baldacci, who was president of business operations and chief marketing officer for the Washington Redskins before joining Mr. White in December 2002, has left the agency.

“We wanted to go in different directions,” said Mr. White, whose firm was formerly E. James White Communications. “We had a good run together.”

Mr. White, chairman and chief executive, remains the majority owner of the agency. Five partners will have a stake in the company: James W. Upson, chief operating officer and chief financial officer; Carrie A. Edwards, executive vice president of account planning; Jose Banzon, executive vice president of account management and client services; William Puckett, creative director; and Mike Smith, managing director of W&P; PR Inc., the firm’s separate public relations unit.

The new name and partnership will go into effect Aug. 15.

Mr. White says his agency, which is working with clients such as the Williamsburg Area Convention and Visitors Bureau, Navy Federal Credit Union and Hughes Network Systems, will continue to focus on advertising and public relations in such industries as travel and tourism, information technology and the government sector.

Mr. Baldacci says his Northern Virginia agency will focus on strategic marketing, including brand consulting, sponsorships sales, corporate integration and employee communication, in such areas as entertainment, sports marketing, technology and health care.

New DMA chief

The Direct Marketing Association has named John A. Greco Jr. as president and chief executive.

Mr. Greco, who has nearly 30 years of marketing and technology experience, will take the helm Aug. 16, replacing H. Robert Wientzen, who will retire after nearly eight years as the association’s president.

New wins

• The Bomstein Agency has been hired by the Chesapeake Auto Group to create an advertising campaign for its Chesapeake Cadillac and Chesapeake Jaguar dealerships.

The District-based agency also has been hired by developers LN Brandt, Mid-City Urban and Chase Communities to create marketing strategies for their new communities.

• Frost Miller Group in Bethesda has been hired by Warrington Fire Research Group to handle public relations in North America.

The fire safety company, based in the United Kingdom, wants to increase its name recognition among North American exporters of construction and marine-related products.

• SheaHedges Group, a business communications firm in McLean, has added five Washington-area companies to its client roster: Arlington Economic Development, Ascend Therapeutics based in Herndon, InphoMatch in Chantilly, Arlington-based Internosis and Oblicore in Columbia, Md.

Donna DeMarco can be reached at 202/636-4884. Advertising & Marketing runs every other Monday.

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