- The Washington Times - Sunday, August 22, 2004

Former technology and brand management executive Lisa Guillermin Gable has been named by President Bush as U.S. commissioner general to the 2005 World Exposition in Aichi, Japan. Mrs. Gable, 40, was sworn in earlier this month.

Aichi Expo 2005 will host an estimated 15 million visitors from March 25 through Sept. 25 in central Japan, southwest of Tokyo. The United States, which is one of 125 participating countries, expects at least 1 million visitors at its 17,000-square-foot pavilion.

Mrs. Gable, who will hold the rank of ambassador upon assuming her post in Japan, will be the official U.S. government representative at the expo.

Her job will include helping to “build the strongest relationships we can with anyone participating,” she said.

The State Department’sBureau of Educational and Cultural Affairs oversees the country’s participation in the fair, but under a 1994 federal law no public funding can be used for the effort.

Aichi USA 2005, the Washington not-for-profit organization developing and operating the U.S. Pavilion, began soliciting private sponsors earlier this year to fund the pavilion. More than $22 million has been raised, said Douglas M. West, president and chief executive of Aichi USA.

Mrs. Gable, who is a noncompensated employee of the State Department, will work with Mr. West and his group to prepare for next year’s event.

“Lisa brings a lot of strength to our effort,” Mr. West said.

Mrs. Gable’s experience includes managing Intel Corp.’s worldwide corporate identity program and co-founding her own brand-management firm. She is chairwoman of the Pacific Research Institute, a San Francisco think tank, and has served on several national, state and local advisory boards.

Mrs. Gable will move with her husband and 6-year-old daughter to Japan in February. They live in Upperville, Va.

Burrito bonanza

Opening-day freebies are a sure way to draw in the crowds.

California Tortilla, known for its off-the-wall antics such as Jungle Noise Day and Pop-TartDay, opened a franchise-owned location in Arlington Wednesday, giving away 1,500 burritos to the hordes of people waiting in line.

The 2,800-square-foot restaurant was prepared for the onslaught, said Dan Koch, who owns the eatery with wife Patricia Reilly. More importantly, customers are returning and buying food.

Mr. Koch and his wife plan to open 15 California Tortilla locations in Northern Virginia. The next restaurant is expected to open in September in Fairfax.

More freebies

Krispy Kreme will dish out free food and merchandise when it opens its first D.C. location tomorrow at 5:30 a.m. in Dupont Circle.

The store, which will have the chain’s trademark “Hot Doughnuts Now” sign, will give the first customer a year’s supply of doughnuts —52 dozen.

The next 23 customers each will win a dozen doughnuts a month for a year.

In addition to other freebies, every customer gets a free Hot Original Glazed doughnut sample.

Donna De Marco can be reached at 202/636-4884.Retail & Hospitality runs every other Monday.

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