- The Washington Times - Sunday, February 8, 2004

Alexandre Monnier is expanding the customer base for charter-jet rentals in his new role at Bombardier Skyjet, a Fairfax reservation-service company for charter jets.

Mr. Monnier, 36, was promoted to general manager of Skyjet, a unit of Bombardier Aerospace and subsidiary of Bombardier Inc., a Canadian maker of regional aircraft, business jets and rail equipment.

Mr. Monnier previously worked at Bombardier’s Flexjet company, which sells fractional ownership of business jets, as marketing and business-development director.

Skyjet, formed in 1997, leases charter jets by the trip or sells a block of hours for private planes. The company rents the planes from a network of 80 charter services around the country.

“The charter business used to be a very simple industry, but the introduction of fractional ownership has changed the demand for more niche products,” Mr. Monnier said.

In his new role, Mr. Monnier oversees Skyjet’s 30 employees, sales, business strategies, marketing, customer care, flight operations and product development.

He aims to increase the company’s share of the charter market by attracting high-end leisure travelers with packages and heavily promoting the charter industry’s availability and security.

Travelers on charter jets fly into about 5,000 U.S. airports, bypassing much of the time spent at security checkpoints in the nation’s 500 commercial airports.

The challenge in expanding Skyjet’s services is making sure enough jets are available to handle the growing demand, Mr. Monnier said.

“But we see some great opportunities as being part of Bombardier and being able to offer services — like flights in Europe — that we would not be able to do on our own,” he said.

Prior to joining Bombardier in 2002, Mr. Monnier was a management consultant in the United States and Europe for nearly a decade. During that time, he co-founded CMC Consulting Group, a Chevy Chase management consulting firm for the aerospace and telecommunications industries.

Flexjet President Michael McQuay said Mr. Monnier was picked because of his business strategies and consulting experience.

“Alexandre Monnier was instrumental in creating new markets and opportunities for the Bombardier Flexjet fractional-ownership program, and his experience in both business development and market dynamics will create leadership for Bombardier in this rapidly changing business,” he said.

Mr. Monnier lives in the District with his wife, Suzanne, and their two children.

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