- The Washington Times - Tuesday, January 20, 2004


The Washington Times has won the Advertising Council’s 2004 Silver Bell Award for its support of several public service advertising campaigns created by the New York nonprofit group.

“The Advertising Council Silver Bell recognizes media outlets that go the extra mile to deliver life-saving messages and spark social change,” said Peggy Conlon, Ad Council president and chief executive. “The Washington Times has certainly shown this kind of commitment through the years.”

The newspaper donated more than $500,000 in advertising space for such Ad Council campaigns as prevention of drunken driving and other crimes, family literacy and child hunger.

“This is certainly an honor for the paper,” said Richard H. Amberg Jr., vice president and general manager of The Times. “Ad Council PSAs are of the highest quality and the issues these campaigns address are pivotal to today’s society.”

The Silver Bell Award is presented annually to media outlets in broadcast and cable television, radio, magazine, newspaper, out-of-home and Internet. Past winners in the newspaper category include the Cleveland Plain Dealer and the Philadelphia Review.

The newspaper industry donated $21.5 million in advertising space for Ad Council PSAs in fiscal 2003 — a 30 percent increase over fiscal 2002.

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