- The Washington Times - Sunday, January 25, 2004

The Center for Child Protection and Family Support is getting some help from a group of Washington-area public relations professionals.

The Independent Public Relations Alliance (IPRA) selected the District-based nonprofit to receive free services for a year.

The IPRA, which is part of the National Capital Chapter of the Public Relations Society of America, was searching for a pro-bono client that demonstrates value and impact in the Washington area.

The group received a list of 16 applicants, which was narrowed down to three finalists. Earlier this month, the IPRA chose the Center for Child Protection, which focuses on the safety of children.

A team of 18 IPRA members will volunteer their time to develop a strategic communications plan for the center. The plan will include the promotion of a child-welfare report and a one-day forum on child victimization as part of the National Crime Victims’ Rights Week in April.

“By devoting their time and talents, our members will help bring greater public attention to the center’s important work with child crime and its prevention, not just here in the nation’s capital but around the country,” said Mary-Jane Atwater, president of Atwater Communications in Alexandria and IPRA’s chairwoman.

TBC expands

Trahan, Burden and Charles has built a new corporate services division within its public relations department.

The Baltimore-based agency’s new division focuses on services such as corporate message development, strategic media services, employee communications and crisis counseling and management, as well as support for mergers, acquisitions and initial public offerings. Its client focus is technology, telecommunications, wireless, real estate and mutual funds.

The new group is led by management supervisor Glenn Jasper, former director of public relations at network-solutions provider Ciena Corp., and senior account supervisor Judith Sylk-Siegel, a former vice president at the Financial Relations Board. Mr. Jasper, who is based in Baltimore, and Ms. Sylk-Siegel, who is based in New York, head the five-member team.

In other news …

• The advertising contract for the D.C. Public Service Commission’s electricity deregulation campaign received 11 bids from agencies earlier this month. The Consumer Education Advisory Board will narrow down the number of bidders to a short list of agencies, who will make oral presentations in February. The board is expected to make a recommendation to the commission by March 9.

The two-year contract, which is capped at $3.5 million, is funded by Potomac Electric Power Co.

• The Borenstein Group, based in Fairfax, has signed eight new Washington-area clients representing $1.3 million in billings. The new clients include Potomac Bank, Teoco, which provides network revenue and cost-management solutions for the telecommunications industry, Lane Watch, which provides traffic-studies solutions to governments, Food-Agent.com, a Web site designed to help food exporters comply with the Food and Drug Administration’s Bioterrorism Act of 2002 and Storage Village, a regional self-storage company.

Donna De Marco can be reached at 202/636-4884. Advertising & Marketing runs every other Monday.


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