- The Washington Times - Sunday, July 4, 2004

Judy Keyserling has been hired as executive vice president of the Vietnam Veterans Memorial Fund.

As vice president, Ms. Keyserling is responsible for directing and overseeing the organization’s operations, including marketing, public relations, fund raising, ceremonies, special events, educational programs, administration and staffing.

She also is acting as communications director, the position she formally held in the organization, until she can hire a replacement.

After working as vice president of marketing and public relations for the Milwaukee Symphony Orchestra, Ms. Keyserling decided it was time to move back to the Washington area, where she had lived for 10 years serving as director of marketing and public relations at the Washington Ballet.

“I decided I really wanted to be back on the East Coast,” Ms. Keyserling said.

“It was just a better fit for me. I came [to the Vietnam Veterans Memorial Fund] as a consultant, and it just sort of evolved from there.”

The fund is on the verge of starting a campaign to popularize and pay for building an education center at the memorial site. Because of this, it decided it was time to look for an executive vice president, a position that had been vacant for a few years.

“She’s a good manager and an excellent overall strategist for the missions that we have,” said Jan Scruggs, founder and president of the fund. “It’s a very good fit. She brings to us an understanding of the Vietnam War as a cultural and social event of great significance.”

Although a member of the Vietnam generation, Ms. Keyserling is not related to anyone who lost their lives in the war. However, she has witnessed the effect of the war on society, an experience she would like to share.

“That’s why we’re building an education center, so that people understand the implications and cost of war,” Ms. Keyserling said. “I’m just trying to make all the pieces fit together.”

The education center is tentatively scheduled to open in 2009.

Planned as an underground facility beneath the Vietnam Veterans Memorial site, the center would feature pictures and displays.

Ms. Keyserling lives in the District with her 5-month-old Chesapeake Bay retriever, Macks.

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