- The Washington Times - Sunday, August 28, 2005

The D.C. chapter of the American Marketing Association hopes to expand its signature awards program this year and has a new board of directors to market itself to potential members.

Greg Zick was named board president of the industry trade group last month and will lead the newly appointed 13-member board for a year.

He hopes to expand the annual “M Awards” from 150 participants in last year’s program to 250 participants. The awards, which were first given out in 2003, recognize marketers’ results in various categories, including consumer retail, nonprofits, health care and other industries.

Mr. Zick’s other duties as board president, a volunteer position, include overseeing board operations, such as member recruitment, the Web site and communications.

“I have been a member of the AMA for four years and served on the board for three years. It’s been an enjoyable experience,” Mr. Zick said of why he took the position. “I really believe in what the association is doing.”

The organization, which has about 850 members, provides industry training, a series of speakers, networking opportunities and a mentoring program. The group offers events for the entire marketing industry and programs targeting specialty groups, such as nonprofits, business to business and marketing research.

“Our underlying goal of the board of directors is really creating meaningful experiences for our members, a lasting experience in their minds,” Mr. Zick said.

He said the board of directors is challenged to come up with new and interesting ideas for training sessions and member-recruitment events.

“Our members are very busy with many opportunities. We have to be strategic with the events we provide for them. We have to really hit it,” he said. “It’s a challenge because of their workloads and all the [professional] opportunities and possibilities in the D.C. area.”

He also hopes to start yearlong sponsorship opportunities and revamp the group’s orientation nights to attract new members.

Mr. Zick says the job is a lot of work — he averages about 20 hours per week — but he finds it fulfilling.

“It’s keeping me busy, but it’s fun. I was joking that I have to be careful because it’s just as much fun as my day job,” he said.

Mr. Zick is senior director of marketing and chapters at the Alexander Graham Bell Association for the Deaf and Hard of Hearing in the District. He has been there for three years.

Previously, he was the manager of member services at the Greater Washington Society of Association Executives, which has since merged with the national chapter, he said.

Mr. Zick lives in Glover Park in the District.

Jen Haberkorn

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