- The Washington Times - Sunday, January 2, 2005

Valerie T. Broadie today starts as the head of fund-raising initiatives at the National Safe Kids Campaign, a nonprofit public-health group in the District.

Safe Kids provides resources and money to educate communities on ways to reduce injuries and deaths in children younger than 14 from preventable causes such as fire, poisoning, drowning and motor vehicle accidents.

Mrs. Broadie, 52, who serves as chief development officer, plans to manage the fund-raising operations for the D.C. headquarters and create strategies for the group’s affiliates.

Safe Kids, with 316 coalitions in the United States and 145 abroad, has a 10-year goal to mature into a $200 million annual operation. The head office now works on a $12 million annual budget, and the entire organization has a $75 million budget.

The organization, started by Dr. Martin R. Eichelberger, a D.C. surgeon, has grown primarily from sponsorships from companies such as Johnson & Johnson, FedEx, Dell and General Motors Corp.

Mrs. Broadie said she plans to work on fund-raising techniques that tap into more individual donors while still reaching out to companies.

She said her biggest challenge will be spreading Safe Kids’ message, especially as hundreds of charitable organizations are scrambling to send money and supplies to survivors of the Dec. 26 earthquake and tsunami in Asia.

But the goal of the organization, to prevent a child from having to make a trip to the emergency room, will resonate with communities and businesses over time, she said.

“There is a definite direction that this organization is going. That will help us show donors how their money is being used and what exactly it does,” she said.

Mrs. Broadie comes to the organization after serving as assistant vice president for development at the University of Maryland College Park.

Dr. Eichelberger, president and chief executive of the organization, said he hired Mrs. Broadie because of her 20-year fund-raising experience and her passion to help nonprofit groups.

“We are fortunate to have someone with Valerie’s breadth and depth of fund-raising experience join us now,” he said.

Mrs. Broadie lives in Silver Spring with her husband, Stanley, and their children, Kristina and Sean.

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