- The Washington Times - Sunday, January 23, 2005

Four Maryland companies soon will be taking off at Baltimore-Washington International Airport.

California Tortilla, the Green Turtle, Chesapeake Bay Roasting Co. and Bon Voyage Travel Stores have signed leases and are set to open this year.

California Tortilla will make its airport debut with an 800-square-foot franchise location at the food court in the new Southwest Airlines terminal in May.

The Rockville-based Mexican eatery will open two more franchise locations at BWI at the end of 2005 and in the beginning of next year.

The Green Turtle, a sports bar and restaurant that got its start in Ocean City, will open a 2,700-square-foot space in the fall. It will be the 29-year-old chain’s sixth location and the first in an airport.

The Chesapeake Bay Roasting Co. will have a 300-square-foot location in Concourse D this fall. The coffee cafe is part of Target Concepts Inc., a specialty food-service company based in Crofton, Md.

Bon Voyage, based in Potomac, will open a 1,100-square-foot store that will carry luggage brands such as Tumi, Hartmann, Atlantic and Swiss Army. This will be the company’s sixth location and second store in an airport.

BAA Maryland is developing 140,000 square feet of new and refurbished concession space at BWI. The new retail and concession program is being phased in over the next 18 to 24 months.

Expansion continues

California Tortilla’s franchise program is as hot as a fiery jalapeno.

The chain opened two more franchise restaurants earlier this month in Germantown and Frederick, Md.

The company, which has 11 restaurants, will open at least four more locations in Bowie, Waldorf, Md., Silver Spring and Laurel between February and the fall.

California Tortilla officials are also in the final stages of a franchise development deal in Loudoun County, Va., and is close to securing a deal in Philadelphia, said Bob Phillips, president of California Tortilla.

Cyberspace charm

Charm City’s newest winter promotion is relying solely on the Internet for its advertising.

The Baltimore Area Convention and Visitors Association hired Baltimore’s Advertising.com, owned by America Online, to put banner and pop-up ads on thousands of Web sites promoting its weekend winter getaway program.

The city’s marketing arm spent $15,000 on the media buy.

The campaign highlights 36 hotel packages good through March 13 and is targeting visitors within a 200-mile radius. That includes Washington, where 3.8 million of Baltimore’s day-trippers are located.

Shopping for new jobs

Finding a new job is on the to-do list for 47 percent of retail workers this year, a CareerBuilder.com survey says. More money, lighter workloads and better career advancement opportunities are the top reasons that retail workers plan to shop for other jobs.

About 48 percent of retail workers say they do not look forward to going to work each day, with more than half of them saying their paychecks are not providing enough incentive.

Donna De Marco can be reached at 202/636-4884. Retail & Hospitality runs every other Monday.



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