- The Washington Times - Sunday, January 9, 2005

Gary Yacoubian is the newest president and chief operating officer of MyerEmco AudioVideo, a Gaithersburg chain of specialty audio and video services stores.

Mr. Yacoubian, 47, has been with the company for 16 years, serving as vice president for the chain. He takes the lead from Jon Myer, who will stay with the company as chief executive.

MyerEmco, which primarily sets up and custom installs technology for homes, will open its 10th store, in Bowie, by the end of February. Mr. Yacoubian said the company made nearly $36 million in 2004 sales, more than six times the sales the company made when he joined in 1989.

“It’s been amazing to see how MyerEmco, which started as a hand radio shop, has reinvented itself,” as home theaters, high-definition televisions and custom installation of digital technology in the home became popular, Mr. Yacoubian said.

He and Mr. Myer attended in last week’s International Consumer Electronics Show in Las Vegas to check out the latest consumer technology.

Mr. Yacoubian said his new role will require him to focus more on the financial status of the company while interacting more with the company’s electronics vendors. He also will run most of the daily operations and lead MyerEmco’s 150 employees.

Although he is excited that digital technology lifestyles are becoming “vogue,” Mr. Yacoubian said, there are challenges in the industry.

“You have competition from larger chains and a cottage industry that does not have the expertise it claims to have when it comes to integrating digital technologies. They can end up giving our industry a bad name,” he said.

Additionally, MyerEmco must compete with retail chains that sell cheaper home stereo and media equipment, he said.

Mr. Myer said it was a natural progression to promote Mr. Yacoubian.

“To be honest, I wasn’t looking for another president, but I though it was very important for Gary to move to the next level since he already is our representation for vendors and suppliers,” Mr. Myer said.

Mr. Yacoubian lives in Newmarket, Md., with his wife, Silvia, and their two sons, Chris and John.

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