- The Washington Times - Wednesday, March 2, 2005

Kristyn Reed of Fairfax County wanted to give her younger sister something more hip than the traditional mother’s ring.

Ms. Reed’s sister, who lives in Toledo, Ohio, wears a Baby Band on her right ring finger in honor of her two daughters. One is 2 years old and the other is 3 months old.

Ms. Reed, 34, surprised her sister, who is 32, with this “untraditional” gift at their family Christmas get-together in Toledo. The ring has three interlinking bands, two of which are topped with pink sapphires in honor of her sister’s baby girls.

“They’re really sweet, kind of fun rings. They have a memory behind them that are not the traditional mother rings that look a little dated, I think,” Ms. Reed said. “It’s a lasting gift, something she’ll pass on to her daughters at some point.”

Jodi Jaffe, president of Jodi Jaffe Designs in Scottsdale, Ariz., designed the ring and began marketing it in 2003. Several mothers told her that they wanted something different from the traditional ring to celebrate the birth of their children.

“I didn’t want to compete with the mother’s ring. I wanted something fresh and new,” said Ms. Jaffe, adding that the design of the Baby Bands caters to “today’s savvy mom.”

The traditional mother’s ring has birthstones that, with a number of children represented, might not coordinate well, Ms. Jaffe said.

A Baby Band has pink and blue diamonds set in brushed platinum or white gold. Sapphires or birthstones also can be used. The band can be stacked; the gems can alternate on the band; and the bands can be intertwined.

The bands are tailored and simple and can be worn alone or with an engagement ring, Ms. Jaffe said.

Jewelers like Ms. Jaffe are coming up with new occasions and ways to wear diamonds. Last year, the Diamond Information Center, a branch of the New York advertising agency J. Walter Thompson Co., popularized the right-hand diamond as an alternative to the engagement ring. The idea was for women to show their independence and make a statement of style without having to wait for a Valentine’s lover to appear with chocolates, roses and a small black box.

“Your left hand lives for love. Your right hand lives for the moment. Your left hand wants to be held. Your right hand wants to be held high. Women of the world, raise your right hand,” said one advertisement differentiating between adornments for the married and the non-married.

The right-hand ring is for the self-purchaser, but the Baby Band is meant to be given as a gift by a husband, family member or friend, Ms. Jaffe said. The husband may want to tell his love that he appreciates all that she has been through carrying the child, or he simply might want to say “thank you,” she said.

“It makes a wonderful heirloom, especially for a baby girl,” Ms. Jaffe said. “They’re neat because they really give the mother a wonderful keepsake, and it’s a wonderful way to celebrate the birth of a child.”

The Baby Band can be worn on either hand.

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