- The Washington Times - Wednesday, November 2, 2005

New to view

Fox is touting tonight’s lineup as “all new Thursday,” with brand-new episodes of “The O.C.” at 8, followed by “Reunion” at 9.

On tonight’s “O.C.,” the first of three sweeps episodes, Ryan (Benjamin McKenzie) makes a life-altering decision that Sandy (Peter Gallagher) supports, and the conniving Jack Hess (Eric Mabius) — the dean of discipline at Harbor High School — continues his campaign to ruin Ryan’s future.

Meanwhile, Charlotte (“Boston Public’s” Jeri Ryan in a guest-starring role) makes Julie (Melinda Clarke) an offer she can’t refuse.

‘Lost’ book in works

ABC and sister publishing label Hyperion Books are taking the concept of product placement into a new direction — by turning an imaginary product into a real one.

Producers of “Lost,” the network’s mega-hit castaway thriller, plan to introduce a new story line centering on the discovery of a fictitious manuscript that will become the basis for a real-life novel Hyperion will publish this spring, Reuters news agency reports.

The “Lost” novel, titled “Bad Twin,” is described as a private-eye mystery about a wealthy heir’s search for his evil sibling.

The book will then be promoted as the work of an author, named Gary Troup, who supposedly delivered the manuscript to Hyperion days before perishing in the show’s stage-setting event, a plane crash that maroons a group of survivors on a mysterious island.

Plans for the cross-promotion, reported Tuesday by Daily Variety, were confirmed by a spokeswoman for Hyperion and production studio Touchstone Television. Hyperion and Touchstone, like ABC, are also owned by Walt Disney Co.

Variety said the “Lost” book tie-in may be the first to use imaginary TV events and characters as the basis for a real-life marketing campaign.

As part of the plan, Hyperion says it has commissioned a “well-known” mystery writer to anonymously adapt the fictitious manuscript into an actual, printed book that it hopes will automatically appeal to the show’s large and loyal following.

“Fans of the show are obsessive. We think a lot of them will be buying the book just to look for clues to the series,” Hyperion President Bob Miller told Variety.

“Lost,” one of several surprise hits that helped ABC bounce back last season from a lengthy ratings slump, frequently ranks among TV’s most-watched shows.

Nightly News’ online

Beginning Monday, NBC News will make its “Nightly News” broadcast available for free on the Internet, Associated Press reports.

Past broadcasts also will be archived at its Web site, www.nightlynews.msnbc.com, the network says.

Yet it’s not necessarily news on demand. The newscast, seen at 6:30 p.m. on many NBC stations on the East Coast, won’t be available on the Web until after 10 p.m.

“Many of our viewers tell me they often miss the broadcast because they’re not at home or [are] tending to their busy lives and families,” says “Nightly News” anchor Brian Williams.

“This new service reflects the fact that the pace of our lives has changed.”

Making the list

ABC plans to air its annual Barbara Walters special, “The 10 Most Fascinating People of 2005,” on Nov. 29 — just in time to make a showing in the November sweeps, which end the following night.

According to published reports, the fascinating folks on this year’s list include couch-jumper and dad-to-be Tom Cruise, “Desperate Housewives” star Teri Hatcher, Secretary of State Condoleezza Rice and Thomas Mesereau, the lawyer who defended Michael Jackson in his child-molestation trial.

Miss Walters will continue her custom of revealing the year’s most fascinating person at the end of the special, which will replace “Boston Legal” in the 10 p.m. slot that night.

Last year’s special, which named White House adviser Karl Rove as the most fascinating person of the year, drew a healthy 16.3 million viewers, Zap2it.com notes.

Compiled by Robyn-Denise Yourse from Web and wire reports.



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