- The Washington Times - Thursday, November 24, 2005

AU students market Chevys on campus

A day of Chevrolet new-car promotion will be part of the student government’s “BE Week” on the campus of American University Monday from 10 a.m. to 5:30 p.m.

The event is the culmination of a semester-long effort by NOVUS Group, which is made up of 35 American University students participating in the Chevrolet Marketing Internship Program.

According to publicity for the event, students who stop by the main quad to see Chevrolet’s new compact car, the Cobalt, and the new 2006 HHR might win a prize, such as an IPod nano. There also will be food and drinks available.

The intern program gives students an opportunity to get experience in market research and marketing strategy, as well as in marketing campaign design, advertising, public relations and campaign assessment.



Mountain State gets auto industry jobs

West Virginia is being revved up by the car industry, according to the National Automobile Dealers Association.

The organization says major plants have opened or expanded and auto-parts manufacturers are getting a lot of new business. Thus, dealers say there is a shortage of auto workers in the state.

The need extends from customer-service specialists to those who line up financing to office managers. Dealers say they need about 500 workers, NADA reports.

Muscle, classic car calendars for 2006

Muscle car and American classic car fanciers can get 2006 color wall calendars online that may feature their favorite models. The calendars are sold by Avalanche Publishers. They are the work of photographer Dan Lyons.

He uses Ford, Dodge, Chevrolet and Pontiac models for the muscle car calendar, and includes specifications and under-the-hood shots.

The classic car calendar features Ford, Chevrolet, Plymouth and Chrysler models, along with historical information and close-up shots. For pricing and ordering information on the 16-month calendars, visit www.avalanchepub.com or call 800/888-6421.

Try BookFinder.com for car research

The Internet can assist auto enthusiasts looking for hard-to-find books and other material on the subject.

Try the online book search engine www.BookFinder.com.

BookFinder is a free service that scans an estimated 40 million books on any subject and connects searchers with a network of thousands of booksellers.

“Shoppers can order directly from the bookseller of their choice,” says Anirvan Chatterjee, founder of the service.

The young entrepreneur developed BookFinder.com in 1996 as a class project at the University of California at Berkeley.

Touting the value of his service to auto enthusiasts, Mr. Chatterjee says: “You may not be able to afford a vintage vehicle, but you can always read about it.”

Fax or mail items of interest to Bill O’Brien, Auto Notes, The Washington Times, 3600 New York Ave. NE, Washington, D.C. 20002. Use fax number 202/832-2167. The deadline is 5 p.m. on the Monday before publication on Friday.

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