- The Washington Times - Monday, November 7, 2005

Both WJLA-TV (Channel 7) and WDCA-TV (Channel 20) brought in strong ratings Sunday night, with the ABC affiliate airing “Desperate Housewives” and the rest of its Sunday night lineup, and WDCA airing the Washington Redskins game against the Philadelphia Eagles.

WJLA chose not to bid to air the Redskins 17-10 victory. WDCA won the bid and recorded one of its best ratings ever, said station manager Duffy Dyer.

The game also was shown on ESPN.

“It’s one of the best ratings we’ve had in many years,” said Mr. Dyer, manager of WTTG-TV (Channel 5) and WDCA. “We had a very positive reaction to the game from our advertisers, and we were able to generate a great deal of opportunities as far as programming for WDCA and WTTG.”

WJLA rebounded from last October, when it bumped the popular freshman series “Desperate Housewives” until after midnight to air the Redskins game and faced a flurry of angry fans.

At 8 p.m. Sunday, “Extreme Makeover: Home Edition” on WJLA was on in 184,000 Washington-area households; the Redskins game and pre-game show was on in 244,000 homes. Winner: WDCA by 60,000 households.

“Desperate Housewives” drew 324,000 households, compared with the Redskins’ 296,400 homes during the 9 p.m. hour. Winner: WJLA by 27,600 households.

At 10 p.m., “Grey’s Anatomy” drew 278,000 households to the 296,000 watching the game. Winner: WDCA by 18,000 households.

While WDCA won the night by about 50,000 households — WDCA’s numbers are approximates — the station was watched by older men and WJLA was watched by younger women, a better audience in advertisers’ eyes.

“It was pretty much an even exchange,” said Kathy McGriff, a WJLA spokeswoman. “We skewed younger and women, they skewed older and male.”



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