- The Washington Times - Thursday, October 6, 2005


Vanderbilt University Medical Center in Nashville, Tenn., has begun an advertising campaign aimed at homosexuals, promoting the center’s “open, accepting … environment.”

The ads are “an effort to reach out to Middle Tennessee’s gay and lesbian community,” Vanderbilt officials said.

“It’s the right thing to do,” said Joel G. Lee, associate vice chancellor for Medical Center Communications. “It expresses our philosophy and values to this unique and diverse group.”

Medical-center officials pointed to surveys showing that in Tennessee, homosexuals have almost double the median household income of heterosexuals.

With the slogan “progressive health care in a progressive environment,” the ads will run in “Out & About,” a Tennessee publication for homosexuals, as well as a similarly targeted Nashville cable television program.

“We have an open, accepting and collegial environment here that permeates the campus,” Mr. Lee said. “The marketing initiative expresses that environment. It shows that we understand the gay and lesbian community, and we want to serve them as a unique group.”

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