- The Washington Times - Sunday, August 6, 2006

Tracking the ever-changing Internet keeps Pamela McKeta young.

“This is my fountain of youth — my job,” said Mrs. McKeta, who last week was named WETA’s first director of digital media.

WETA, Arlington operator of Channel 26 and 90.9 FM, decided to form a department to centralize its multimedia efforts, said Joseph Bruns, the public broadcaster’s executive vice president and chief operating officer.

“Pam has a lot of experience in development, not only with Web sites, but also looking at digital media,” Mr. Bruns said. “She already has the confidence of her colleagues here at WETA.”

The new department will focus on placing more local content online, including podcasts of radio shows, video streaming of TV programs, photos and interviews.

“We work really hard to produce high-quality radio and TV, and now we are going to try to do the same thing online, where we can showcase what our station offers,” Mrs. McKeta said. “We can be a cultural and information gateway to people in D.C.”

By next year, she hopes the Web site will offer short video clips like YouTube.com does but with more serious content — “a YouTube of the mind and heart.”

Mrs. McKeta started at WETA in 2002 as director of online services for its learning media department. Since then, she has worked on several WETA education Web sites and overseen Webcasts and video streaming of certain WETA programs online.

“She loves the Web, and it shows in the work that she does,” said Noel Gunther, vice president of learning media at WETA. “She has been very imaginative in how we’ve gone about expanding our content and enabling us to reach a much larger audience during the time she has overseen the sites.”

Mrs. McKeta graduated in 1986 from the University of Virginia with a bachelor’s degree in English. In 1995, she earned a master’s degree in library sciences, which is now called information studies, from the University of Maryland.

After several years in Arlington Public Schools’ communications office, Mrs. McKeta joined PBS in 1989 as an associate — “as low as you can go,” she joked.

She was promoted to assistant director of promotions, then to marketing director for adult learning services. In 2000, she began work as a media producer for the Morino Institute, a Reston nonprofit that seeks to bridge the technology gap for low-income children.

Mrs. McKeta, 41, lives in Fairfax with her husband, Dave Martin, and three children.

— Marie Tyler

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