- The Washington Times - Tuesday, August 8, 2006

Some women might like to see their husbands deliver the baby, but DadLabs will do for now. As more men take on an increased role in parenting, DadLabs Inc. was founded to help provide men with the proper resources, tools and information required when it comes to tasks such as changing diapers.

The company was founded in 2004 by Brad Powell, Clay Nichols and Troy Lanier. The three said they formed the company in light of their own experiences as fathers.

“There isn’t a generation of men before us who has advice on the issue of parenting,” said Mr. Nichols, chief creative director for DadLabs. “Because there isn’t generational wisdom, we are trying to fill that gap.”

DadLabs has released a digital video disc, “Due Dads: The Man’s Survival Guide to Pregnancy.” The DVD was designed for men who will become fathers in less than nine months.

“We were out there doing our own research on what was going to happen during pregnancy. Most of the information available is either really clinical or dry and humorous but uninformative,” Mr. Powell said. “We wanted to come up with something that would be fun but informative, as well.”

DadLabs plans a DVD series, which also will be geared toward new fathers, the 1-year-old’s father and even grandfathers.

The DadLabs Web site (www.dadlabs.com) provides a variety of resources, including traditional parenting gear such as bibs, strollers and miniature bathtubs as well as hundreds of pages of advice and information.

“We think that dads should be an integral part of the process of growing up. They need to be around,” said Mr. Powell, chief executive officer of DadLabs. “We hope to be able to provide information that will give dads more meaningful interaction to enrich that precious time you spend with your kids.”

A DadLabs blog chronicles Mr. Nichols’ summer travels with his three children.

“My dream is for two guys to be sitting in a bar, with the playoffs on, and one turning to the other and saying, ‘My wife is expecting.’ And then the another guy saying, ‘You’ve got to get DadLabs.’”

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