- The Washington Times - Tuesday, February 14, 2006

Dallas Mavericks owner Mark Cuban announced his latest transaction on his blog (www.blogmaverick.com) last week: “I Own Phil Jackson.”

“For whatever reason, I have gotten to Phil so completely and thoroughly that every time he comes to Dallas he has to offer unsolicited comments about me to the media,” Cuban writes. “I wonder if he dreams about me the nights he spends here in Dallas.”

First of all, the Zen Master doesn’t dream. He meditates.

Second, Cuban, an Internet geek who bought the Mavericks after he sold broadcast.com to Yahoo, certainly knows how to buy low and sell high.

Nobody is worried about Phil Jackson and his little .500 Lakers, but he likes to tweak the officials, and the hyper Cuban took the bait by calling Jackson his “bucket boy.”

But Cuban’s blog isn’t totally worthless.

Sometimes he rips other people, such as Charles Barkley and Kenny Smith of TNT: “Only downer of the night was listening to the idiots on TNT after the game. … Let me just say this. There is a reason why Kenny and Charles haven’t gotten head coaching jobs.”

Mostly, the blog is a lot of self-promotion: The Mavericks play defense now. … HDNet Films is doing great work. … Go see “The World’s Fastest Indian.”

Cuban said it best when he said: “How is that for self-promotion and being a shill?”

But he’s not afraid to advertise his failures, either.

There’s also a link to “The Benefactor” promo, Cuban’s ill-fated reality show.

I’ve had airport layovers that lasted longer than “The Benefactor.”

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