- The Washington Times - Sunday, May 14, 2006

HUNTINGTON BEACH, Calif. (AP) — “Surf City USA” is officially in Southern California, according to a federal agency that granted this town exclusive trademark rights despite challenges from northern rival Santa Cruz.

The U.S. Patent and Trademark Office awarded Huntington Beach three official registration numbers that permit it to use the designation “Surf City USA,” the city Conference and Visitors Bureau announced Friday.

For years, both towns have called themselves Surf City after the 1963 hit song by Jan and Dean that boasts of a place where there are “two girls for every boy.” Dean Torrence, who co-wrote the song, lives in Huntington Beach.

In 2004, Huntington Beach applied for official recognition of the name. Santa Cruz cried foul, and a battle began.

Huntington Beach holds world-class surfing competitions and houses the International Surfing Museum. But Santa Cruz surfers note that their city is internationally known for its gnarly waves — even if surfers must use wet suits because of the chilly water.

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