- The Washington Times - Wednesday, May 24, 2006

OK, so I tried to vote for Katherine McPhee last night but couldn’t get through. Which means, I guess, you know my feelings about this round of American Idol, which leads us to this news, suggesting that pop music ringtones aren’t just for the kiddies these days:

MORE ADULTS NOW DOWNLOADING RINGTONES

The general perception is that most consumers who download ringtones to their cell phones are usually teens and 20-somethings. However, a recent survey conducted by Yamaha shows that the trend seems to be reversing, with Baby Boomers and seniors now enjoying an increasing share of the market.

According to the survey, the majority of the respondents who downloaded ringtones were over 35. Some were as old as 60, and named classic rock, pop standards and even classical music as their ringtones of choice.

“I always hear younger kids having ringtones for their phones featuring songs that they liked and figured that it would be fun to have my phone play my favorite song,” says Bruce Williams Jr., age 68. “So I went online and within minutes, I had downloaded my favorite Beatles song.”

I’m a ringtone fan m’self, so who knows — maybe you are, too!


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