- The Washington Times - Monday, May 8, 2006

The Kentucky Derby this year had its first-ever “Presenting” sponsor — Yum! Brands, the parent company of fast-food chains Pizza Hut, Kentucky Fried Chicken, Taco Bell and others. The Louisville, Ky.-based company, a spinoff of PepsiCo, was hoping, amid fears of tacky overexposure soiling one of America’s three great Rites of Spring (the others being the Masters and the opening day of Major League Baseball), to boost its public visibility. According to this Lexington Herald-Leader article, the company acquitted itself tastefully.

On the ABC network’s Derby coverage, though, I think Yum! made quite an impression: particularly in trumpeting its penetration into Communist China, where, according to the company, it has opened 700 new restaurants in each of the last six years.

You gotta love globalism: It’s not making the Chinese any freer, but it sure stands to make ‘em fatter.

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