Sunday, April 29, 2007

LOUISVILLE, Ky. (AP) — KFC’s fried chicken buckets soon will be stamped with a health message along with the famous likeness of its founder, Col. Harland Sanders.

The banner proclaims that its chicken has zero grams of trans fat per serving.

The Louisville chain is announcing today that all 5,500 of its U.S. restaurants have stopped frying chicken in artery-clogging trans fat. The company had said in October that it was switching to a soybean oil thought to be less likely to cause heart disease.

“This idea is a positive one for consumers, and we do expect it’s going to really appeal to people and bring them into our stores,” said James O’Reilly, KFC’s chief marketing officer.

Sister brand Taco Bell also is announcing today that its U.S. restaurants have switched to an oil with zero grams of trans fat. All 4,200 single-brand Taco Bells were converted to a canola oil, and all 1,400 multibrand locations switched to a soybean oil, the fast-food chain said.

Taco Bell has 23 items that contain no trans fat, including the chicken and beef crunchy taco, grilled steak soft taco, chicken and steak Gordita Supreme, and the chicken and steak Chalupa Supreme. Taco Bell said it is working to remove all trans fat from its ingredients.

The two chains are subsidiaries of Louisville-based Yum Brands Inc., whose brands also include Pizza Hut, Long John Silver’s and A&W All-American Food Restaurants.

The changes are being made during a national push to rid diets of trans fat. New York City and Philadelphia have required restaurants to phase out trans fat by next year, and bills to restrict or ban trans fat in restaurants or school cafeterias have been introduced in several states. Doctors say trans fat — listed on food labels as partially hydrogenated vegetable oil — can raise bad cholesterol and lower healthy cholesterol.

Other companies, including Wendy’s International Inc., Starbucks Corp., McDonald’s Corp. and Burger King Holdings Inc., also have said they will phase out trans fat from their products.

KFC said the change in cooking oils will not change how its fried chicken tastes.

“We have safeguarded the recipe and the flavor profile,” said Doug Hasselo, KFC’s chief food innovation officer.

Mr. Hasselo said the new cooking oil costs more, but the chain will absorb the extra expense without passing it along to customers.

The zero grams trans fat items at KFC also include its potato wedges. Some of KFC’s non-fried items still contain trans fat, including biscuits, pot pies, macaroni and cheese, and some desserts. The company said it is working to remove trans fat from those items.

KFC plans to debut television advertising today to promote its switch to cooking oil without trans fat. KFC stores will post signs touting the conversion, and the chicken buckets will carry the health message within a week or two.

Larry Miller, a restaurant analyst with RBC Capital Markets, said the biggest impact would be a perception that “maybe KFC is a little bit more healthy than it otherwise would have been. But fried chicken is fried chicken. How healthy is it going to be in people’s minds?”

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