- The Washington Times - Thursday, March 8, 2007

N.A.D.A. introduces new name, new logo

After 74 years, the N.A.D.A. Official Used Car Guide Company has rebranded itself. The company now is known as NADA Analytical Services Group (NADA ASG) and has unveiled a new corporate identity.

“I’ve been asked a lot about why we changed the name and went through this process,” said Mike Stanton, vice president and chief operating officer of NADA ASG. “We needed a new name that focused on the core of our company — the analysis and service — not our flagship product alone.”

The logo has been redesigned and NADA ASG has refreshed its look, as reflected on its corporate Web site, stationery design and marketing pieces.

The familiar yellow book, though, remains unchanged, the company said.

“The Official Used Car Guide has become our calling card and everyone recognizes it immediately,” said Mr. Stanton. “However, the company has evolved through the years to encompass electronic and online solutions, as well as data and analytical tools, and the new name reflects this growth.”

Options more clearly meet drivers’ needs

People in the market for a new car or truck will find themselves deluged with attractively priced options better tailored to meet their specific needs, according to the Detroit News.

More broadly, automakers are employing technology and new tactics to find out exactly what it is that buyers want. Chrysler, for example, sends researchers out to watch how real people use their vehicles in order to gain insight into how to make improvements, the newspaper reported.

Mail items of interest to Auto Notes, care of Bill O’Brien, The Washington Times Copy Desk, 3600 New York Ave. NE, Washington, D.C. 20002. Or send items of interest via e-mail to [email protected]washingtontimes.com. The deadline is 5 p.m. on the Monday before the date of publication.

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