Friday, November 2, 2007

Since he wrapped his enormously successful sitcom “Seinfeld” in 1998, Jerry Seinfeld has kept a low professional profile. Now he’s the starring voice of the animated family comedy “Bee Movie,” which he also produced and co-wrote. What’s he been up to all this time? One could say not much of anything, but, then, that’s Jerry Seinfeld’s raison d’etre, isn’t it?

Promoting Larry David — Mr. Seinfeld is virtually an unofficial publicity agent for the “Seinfeld” co-creator and “Curb Your Enthusiasm” star. He has made occasional cameo appearances on the show, and hardly an interview goes by in which he’s not asked about his former partner in comedy.

Putting out fires — More unpaid PR work, in other words: Soon after “Seinfeld” star Michael Richards ruined what remained of his career at a disastrous stand-up gig in Los Angeles last year, Mr. Seinfeld took to the “Late Show With David Letterman” to superintend Mr. Richards’ mea culpa.

Taste-testing — Mr. Seinfeld’s wife, Jessica, recently published a cookbook, “Deceptively Delicious,” for parents of picky eaters. Who better to sample recipes than a guy who eats cereal three times a day?

Credit-card commercials — One of his first post-“Seinfeld” moves was to appear alongside Superman in a series of American Express commercials. “What do you care? You’re impervious to harm,” Mr. Seinfeld tells the Man of Steel. Much the same, apparently, can be said of Mr. Seinfeld’s career.

Buying Porsches — Low-profile aside, we do know how Mr. Seinfeld spends a portion of his millions: collecting dozens of these German sports cars. Quite an extravagance for a guy who commutes to work in a helicopter.

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