- The Washington Times - Wednesday, September 12, 2007


Spam tends to divide people into three groups — those who love it, those who hate it and those who refuse to find out.

Wherever you fall, it’s almost hard not to respect — or at least be in awe of — a “meat product” that has been around for 70 years.

To mark its platinum anniversary, Spam is rolling out single-serving packets of its signature product.

That’s right, no more fussing with a can. Spam aficionados can get their fix in 3-ounce packets in either Classic or Lite (half the fat, a third fewer calories, a quarter less sodium).

Perhaps more interesting than the food contained in the packets is the campy verbiage on the outside.

“This dotted line is like a freeway,” the Spam Single Classic package reads along the tear-to-open-here line. “The freeway to a delicious explosion in your mouth.”

Or this on the Spam Lite Single packet:

“It’s time to enjoy. Take another bite and throw your head back and think wonderful thoughts of faraway places while you chew. Like a magical Spam Lite castle in the sky … . ”

J.M. Hirsch

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