- The Washington Times - Monday, February 25, 2008

The brains behind “Shark Week,” one of the Discovery Channel’s most successful programming events, is moving up.

W. Clark Bunting will be in charge of bringing his brand of informational entertainment to some of the company’s less prominent channels.

Mr. Bunting was recently promoted to president of emerging networks at Discovery, putting him in charge of programming, marketing, scheduling, development and online efforts for the Science Channel, Investigation Discovery and the Military Channel.

One of the hardest parts of the job is producing programming that is both entertaining and educational, Mr. Bunting said.

“You really need to find the presenters and talent to take all that information and make it interesting and fun,” he said. “Think of how popular Carl Sagan made physics.”

Mr. Bunting, who has worked for the Silver Spring media company since 1985, previously served as vice president of Discovery Studios, where he oversaw the network’s programming and theatrical arm.

His new job gives Mr. Bunting a chance to bring more depth to Discovery’s programming.

“If you think of the Discovery Channel as showing the wow, we are trying to show the how,” said Mr. Bunting. “That means far deeper explanation — not entertainment for entertainment’s sake.”

His experience helping to make Discovery a name brand makes Mr. Bunting well-suited for his new position, said Discovery Chief Executive Officer David Zaslav.

“We wanted a big gun to manage Science Channel, Investigation Discovery and the portfolio of Emerging Networks, and we did not need to look far,” Mr. Zaslav said.

“Clark launched and built several of Discovery’s largest and most successful networks and he is the ideal creative executive to fully unlock the potential of these high-quality brands,” he said.

Mr. Bunting received a bachelor’s degree in advertising from Michigan State University in 1977. He received a master’s degree in marketing and organization communications from Michigan State in 1984.

He lives in Potomac with his wife, Karen, and two children.

Timothy Warren

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