- The Washington Times - Tuesday, February 5, 2008

Barfing baby tops TiVo

Of the 53 commercials aired during Sunday’s Super Bowl XLII on Fox, the one replayed most frequently by TiVo users was the talking and regurgitating computer-generated baby pitching ETrade, according to the digital video recorder provider.

TiVo analyzed the Super Bowl spots using data gathered from a sample of 10,000 DVRs, Multichannel News.com reported yesterday. The company publicized the data to tout its ad-measurement services for “second-by-second” data showing the activity of DVR households.

Following the ETrade baby on the most-TiVo’d list were Pepsi’s Justin Timberlake spoof, Doritos’ “Mouse Trap” and a Coca-Cola spot featuring Democratic operative James Carville and former Republican Sen. Bill Frist. The company did not indicate how frequently DVR customers replayed each spot.

‘Lost’ aids ABC

ABC got a boost Thursday night from a familiar band of castaways.

The 16.1 million viewers drawn to the fourth-season premiere of “Lost” left the show towering over its competition as well as attracting the highest number of viewers in the pivotal 18-to-49 demographic, Nielsen Media Research said.

Viewership was up strongly from last year’s season finale (13.7 million) — thanks, no doubt, to not having to face “American Idol” as it did in May, when it aired on Wednesday and not on Thursday, the Hollywood Reporter notes.

This time around, “Lost” faced NBC’s two-hour “Celebrity Apprentice” (7.8 million viewers) and Fox’s “Don’t Forget the Lyrics” (10.1 million viewers).

‘Suite’ new setting

Cable’s Disney Channel is spinning off its live-action comedy “The Suite Life of Zack & Cody,” giving the hotel-set series a nautical twist, the Hollywood Reporter says. Show stars Cole and Dylan Sprouse, Brenda Song and Phill Lewis are set to reprise their roles for the spinoff, “The Suite Life on Deck.”

The new series follows twin brothers Zack and Cody Martin (the Sprouses) and hotel heiress London Tipton (Miss Song) after they enroll in a semester-at-sea program aboard the SS Tipton — and, to his chagrin, dutiful hotel manager Mr. Moseby (Mr. Lewis) also must go aboard, assuming responsibility for all three.

An upcoming episode of the show, now in its third season, also will be set on a cruise ship.

Not returning as a regular in the spinoff will be “Suite Life” and “High School Musical” co-star Ashley Tisdale, who is turning her focus to her film career. However, it’s possible that she could return to the show in a recurring role, says Adam Bonnett, senior vice president of original programming at the Disney Channel.

The Emmy-nominated “Suite Life” was last year’s No. 2 scripted series (Disney’s “Hannah Montana” was No. 1) among children ages 6 to 11 and tweens ages 9 to 14, the Hollywood Reporter notes.

Compiled by Robyn-Denise Yourse from Web and wirereports.

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