- The Washington Times - Monday, January 7, 2008

FBN numbers low

Rupert Murdoch’s upstart Fox Business Network drew an estimated 6,000 average weekday viewers in its first few months on cable television, far behind entrenched rival CNBC, according to early ratings estimates obtained by Reuters News Agency.

The nearly 20-year-old CNBC, available to more households through cable operator deals, brought in an estimated 283,000 viewers on an average weekday in the same period, according to results tabulated by Nielsen Media Research.

“The launch of any new cable network in this environment — the numbers are going to be very small starting out, regardless of whether it’s coming from a big media conglomerate or not,” said Brad Adgate, senior vice president of research at Horizon Media, which tracks media trends.

The Fox Business Network is aiming for a wider audience of individual investors and small business owners, mixing plain talk on business news and economic data with personal finance tips.

While the daytime numbers appear low, Nielsen does not measure viewership outside people’s homes.

“All these corner offices of C-level executives are watching these business news channels, but they’re not getting recorded,” Mr. Adgate said.

At the same time, Fox Business saw audience numbers pick up during prime time, while CNBC has generally seen its viewership drop in the evening after financial markets close.

Fox Business prime time averaged 15,000 viewers in the nine weeks through the week of Dec. 16, compared to 234,000 for CNBC.

On tap tonight

Tune in to CW Washington for the broadcast premiere of Chuck Brown’s new video “Party Roll,” with guest appearances from Maya, George Clinton, Raheem DaVaughn, Chucky Thompson and former District Mayor Marion Barry.

Part one of the video airs right before “Everybody Hates Chris” at 7:55 p.m. and part two air directly following “The Game” at 10:00 p.m.

Compiled by Kelly Jane Torrance from staff and wire reports.



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