- The Washington Times - Monday, June 2, 2008

Free headsets for ticketed motorists

Have you been ticketed for talking on your cell phone while driving in the District?

If so, you might be out a hundred bucks, but under one company’s new promotion, you’re eligible for a free wireless headset.

Headsets.com, an online retailer of socks - just kidding - has vowed to send free headsets to motorists who were ticketed for violating bans on cell phone use while driving.

Currently, the District, Connecticut, New Jersey and New York require hands-free devices for those itching to make calls while behind the wheel. Similar restrictions are set to take effect this year in California and Washington.

Headsets.com is asking violators to send a copy of their traffic citation in order to receive the giveaway.

To get one, visit Headsets.com/drivers.

In announcing the program, the company cited data from the Harvard Center for Risk Analysis that found 2,600 people are killed and 330,000 injured each year as a result of driver distraction related to cell phone use.

Out with the old

Ah, the intersection of new and old media. What could be more exciting to watch than traditional print struggling to reinvent itself and stay relevant?

The nation’s No. 1 brick-and-mortar book seller, Barnes & Noble Inc., recently inked a deal with Zinio LLC to sell digital versions of magazines. Under the deal, visitors to BN.com can choose from more than 1,000 titles and order them via both print and digital subscriptions.

San Francisco-based Zinio already powered BN.com’s “See Inside” feature, which lets users preview book content by mimicking the page-turning of print publications. Within minutes of purchase, users can view digital subscriptions on their computers, the company says.

Under the deal, shoppers also have access to 12,000 individual back issues.

According to Barnes & Noble, prices of the subscriptions are up to 90 percent of newsstand cover prices.

In other Zinio news, the company has updated and added more titles to its magazine reader application for the iPhone and Apple’s iPod Touch. Launched in November, it was the iPhone’s most popular application, according to Zinio.

The recently added titles include: Readers Digest, Elle, Esquire UK, Macworld Spain, Macworld UK, Outside, PC Magazine, Popular Photography and U.S. News & World Report.


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