- The Washington Times - Tuesday, June 24, 2008

WashingtonTimes.com will host a live chat at 11 a.m. on Tuesday, June 24, 2008. Click here to go to the chat page. Click here to ask a question.

This will be a discussion about “Personal branding.” Personal branding is self-packaging for the purpose of making one more appealing or acceptable for a career path or other venture, such as dating. The discussion will feature a nationally known personal branding expert, Karen Saverino, vice president of the Metropolitan Group, which is a strategic planning and marketing firm located in Washington, D.C., with other offices around the country. Karen will offer insights on how to develop and improve your personal brand. For example, when you think of Oprah or Bill Gates certain things about them readily come to mind. Bill’s dress is understated and Oprah is elegant and stylish. Both give their money freely and are caring compassionate people. These are the statements they project. Take Tim Russert, his personal brand was a tough, fair, balanced get-at-the-truth journalist. Donald Trump has one of the strongest personal brands.

This chat will focus on how to develop or enhance your personal brand.

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