- The Washington Times - Wednesday, November 26, 2008

Seagal faces reality

A&E; says it has gone into production on “Steven Seagal: Lawman,” a self-explanatory reality series that looks beyond the action hero’s movie-star status, Zap2it.com reports.

The former action star, 57 - whose movies include “Under Siege,” “Out for Justice” and “Marked for Death” - has been working for almost 20 years as a fully commissioned deputy with the Jefferson Parish Sheriff’s Office in Louisiana.

“Steven Seagal: Lawman” joins an A&E; unscripted stable that already includes “Intervention,” “Dog the Bounty Hunter,” “Paranormal State” and, occasionally, “The Coreys.”

PTC’s best, worst ads

The Parents Television Council on Monday released its annual ranking of the 10 best and worst advertisers, determined by the organization’s evaluation of the “family-friendliness” of the prime-time broadcast programs they chose to support, Multichannel.com reports.

Advertisers that landed on the best list primarily “sponsored family-friendly television shows, while those on the worst list often supported programs containing graphic sexual content, excessive violence or profanity,” PTC said.

“The role that television advertisers play in determining what type of content comes into every home in America cannot be overstated,” PTC President Tim Winter said. “We commend the advertisers on our best list that have chosen to associate their hard-earned corporate brands with positive programming that the entire family can watch together.”

Each company on the two lists purchased at least 25 ads on prime-time broadcast programs. Companies with the most ads on green-light shows, based on PTC’s trademarked traffic-light ratings system, were ranked the best, while companies with the most ads on red-light shows were ranked the worst.

PTC’s so-called “campaign shows,” which consistently feature what the council considers problematic sexual, violent or profane content, were given special weight.

The rankings were as follows:

Best: 1) Coca-Cola 2) Clorox Co. 3) Century 21 Real Estate LLC 4) H&R; Block Inc. 5) Ferrero S.p.A. (U.S.A.) 6) CVS Caremark Corp. 7) Whirlpool Corp. 8) Hershey Co. 9) State Farm and Mutual Automobile Insurance Co. and 10)Hewlett-Packard Co.

Worst: 1) General Motors Corp. 2) Nissan North America Inc. 3) L’Oreal USA Inc. 4) Pepsi-Cola North America 5) GlaxoSmithKline Holdings (Americas) Inc. (brands include Beano, Lowerthepain.com, Os-Cal, Nicoderm, Sensodyne, Valtrex, Advair, Aquafresh and Myalli.com) 6) Reckitt Benckiser Inc. (brand: Delsym) 7) Target Corp. 8) Kohl’s Corp. 9) Verizon Communications Inc. and 10) Toyota Motor North America Inc.

MTV’s inaugural bash

MTV is throwing an inaugural ball for President-elect Barack Obama, Associated Press reports.

The network announced Tuesday that it will host the Be the Change Inaugural Ball at the Ronald Reagan Building and International Trade Center in Northwest on Jan. 20. The event will be televised live across MTV’s many channels and platforms, including MTV and MTV.com.

The Viacom Inc.-owned network said the event will feature leading artists, celebrities and government officials. To celebrate the large youth voter turnout in the election, hundreds of young people will be chosen to attend based on their demonstrated volunteerism.

On tap tonight

mThe 2008 World Magic Awards (8 p.m., MyNetwork TV) - Magic enthusiast and “How I Met Your Mother” star Neil Patrick Harris serves as host of the ceremony. Awards will be given in 13 categories, including best escape artist, best classic magic, best contemporary magic, best teen magician and magician of the year. Viewers also can expect appearances from magicians Hans Klok, Lance Burton, the Amazing Johnathan and others in the two-hour special. Presenters include Ernie Hudson, Traci Bingham, Corbin Bernsen and John Schneider.

m Rosie Live ( 8 p.m. NBC ) - The dethroned co-host of “The View” sets aside her sniping with Barbara Walters long enough to kick off her self-named variety show, airing live from New York’s Little Shubert Theatre.

cCompiled by Robyn-Denise Yourse from staff and Web reports

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