- The Washington Times - Tuesday, February 24, 2009

TV viewing up

The average American viewer watched 151 hours of television per month in the fourth quarter of 2008 — the most ever — and time spent viewing video on the Internet and mobile devices also increased during the period, Multichannel.com reports, citing data released Monday by Nielsen.

Among the “three screens,” TV remains vastly more popular for viewing video. TV viewing jumped dramatically in the fourth quarter of 2008, up from 140 hours in the prior-year period and the 145 hours the average viewer scanned in the fourth quarter of 2007.

Consumers who watch video over the Internet average three hours of online video per month, and those who use mobile video watch almost four hours per month on mobile phones and other devices.

Nielsen also reported that DVR and other time-shifted television is watched at double the pace as video online at seven hours, 11 minutes per month.

However, in an indicator of how TV-watching behavior is shifting, Nielsen also found that younger adults, those between the ages of 18 and 24, watch as much video on the Internet as they do on a DVR — about five hours per month.

Other findings from Nielsen’s “three-screen” report:

• Traditional TV viewing, apart from a slight dip among teenagers, grows with age, with adults 65 and older watching the most — an average of 207 hours and 29 minutes per month.

• Men continue to watch video on mobile phones more than women, while women continue to watch video on the Internet and television more than men.

• The workday continues to be the prime time for Internet video, with 65 percent of online video viewers streaming content weekdays between 9 a.m. and 5 p.m., compared with 51 percent of online video viewers logging on between 6 a.m. and 8 p.m. on weekends.

36M for Oscar

An estimated 36.3 million people watched this year’s Associated Press reports.

While Chicago” as the best picture winner, was seen by 33 million people.

Teaming for ‘Union’

Tonight, CNN.com and MediaWeek.com reports.

As with the inauguration on Jan. 20 — which yielded record-smashing traffic numbers — CNN.com visitors will be able to stream live coverage of the inaugural address while concurrently commenting on the address via their Facebook status-updating tool — all on a single Web page.

However, this time around, the communal Web viewing will be available day and night. CNN.com will stream live coverage and analysis starting from 8 a.m. to midnight. That includes live footage of Mr. Obama’s speech, Anderson Cooper 360º.”

Also new this time around: From noon until 1 p.m., CNN.com will deliver an exclusive Web-only edition of “State of the Union With CNN iReporters. Using the Facebook/CNN.com platform, viewers will be able to post comments throughout the live Webcast.

The address begins at 9 p.m.

Also on tap tonight:

Black to the Future ( 9, Tommy Davidson.

Compiled by Robyn-Denise Yourse from Web and wire reports

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