- The Washington Times - Friday, July 24, 2009

‘Warrior’ renewed

Spike TV has ordered a second season of “Deadliest Warrior,” Broadcastingcable.com reports.

The series pits two groups of warriors from different eras and cultures against each other in hypothetical battle. Season one of “Deadliest Warrior” averaged 1.8 million viewers and also was the top Spike program on download services such as iTunes.

Spike has given a 13-episode order for season two, which will premiere in spring next year, along with its original Web program “Deadliest Warrior — The Aftermath,” which features experts discussing the results of the matchups.

K-Fed eyes series

Kevin Federline reportedly is in talks with VH1 about a new reality series that would feature his new girlfriend, Victoria Prince, TVWeek.com says, citing a report from E! Online.

Sean Preston and Jayden James — sons of the former Mr. Britney Spears and his pop-diva ex-wife — also would be featured in the series.

Miss Prince is a student and former AVP volleyball player.

Four years ago, Mr. Federline and Miss Spears starred in “Britney & Kevin: Chaotic.” That series was on UPN and was rerun on VH1 and MTV.

A representative for VH1 could not confirm that a show is in the works, E! reports.

Telemundo, Ford team

Spanish-language network Telemundo is teaming with Ford Motor Co. on a 20-episode, cross-platform microseries for TV, cable, online and mobile platforms to promote the launch of the carmaker’s 2010 Fusion brand, MediaWeek.com says.

The series is slated to bow Monday on Telemundo TV stations in five key Hispanic markets — Los Angeles, Miami, Houston, Dallas and Chicago. It also will be seen on the cable network Mun2 and Web site Holamun2.com.

Ford also is buying a series of traditional TV spots to support the series, which is titled “Amores de Luna: Nuevos Caminos” (Lovers of the Moon: New Paths).

According to MediaWeek, each three-minute episode will air in the commercial pod leading out of the late newscast at 11:30 p.m.

Produced by Telemundo, the series is the second installment of the “Amores de Luna” integration. In its first season last year, Ford used the content to promote its Flex, a crossover vehicle that debuted in the summer of 2008.

David Rodriguez, multicultural marketing manager at Ford, said last year’s integration was “a platform that engaged the Hispanic customer with the Ford brand.”

“The ability [again this year] to work with Telemundo to generate entertaining content that organically weaves in the 2010 Ford Fusion is a major win,” he said.

Jacqueline Hernandez, Telemundo’s chief operating officer, described the content as a “mininovella.” She said the network and client did joint research “to shape the story line and to understand what story line would best fit the Fusion brand attributes.”

The story follows the life and loves of a young woman as she pursues her career path. It features Mun2 host Pico in a cameo role and stars (among others) Jose Guillermo Cortinas, who also starred in the network’s recent novella “El Rostro de Analia.”

The program is cross-promoted among the different platforms and will last for four weeks on broadcast and an additional eight weeks online.

Miss Hernandez said Telemundo increasingly will use its resources — production studios, research capabilities and other assets — to “create customized branded entertainment” for clients. It helps clients craft messages that “resonate and connect to their target audiences,” she said.

Batali gets ‘Bitter’

Former Food Network chef Mario Batali has joined the cast of the comic thriller “Bitter Feast,” currently filming in Manhattan and Woodstock, N.Y., the Hollywood Reporter says.

According to THR, Mr. Batali will play the owner of a restaurant in the feature, written and directed by Joe Maggio for MPI Media Group and Glass Eye Pix.

The film stars James LeGros as a New York chef who takes revenge on a critic, played by Josh Leonard of “Humpday.”

Cornwell on Lifetime

Daniel Sunjata, Andie MacDowell, Diahann Carroll, Annabeth Gish and Ashley Williams will star in the Lifetime original films “At Risk” and “The Front,” based on the novels by best-selling crime writer Patricia Cornwell.

The films will follow Massachusetts state investigator Winston Garano (Mr. Sunjata) and his supervisor, District Attorney Monique Lamont (Miss MacDowell), as they work cases, Daily Variety reports. Miss Carroll plays Garano’s grandmother, Miss Gish portrays his co-worker, and Miss Williams is a detective who also is Garano’s love interest.

Weekend watch

Lakeview Terrace (9 p.m., Saturday, Starz) — Samuel L. Jackson stars as a Los Angeles cop and neighbor from you-know-where who terrorizes a newlywed couple (Kerry Washington and Patrick Wilson) when they move next door. Neil LaBute directs.

The Storm, Part I (9 p.m., Sunday, NBC) — Nature wreaks havoc in this disaster epic as those on Earth witness the planet’s final hours. Treat Williams (“Everwood”), James Van Der Beek (“Dawson’s Creek”) and Teri Polo star. Part 2 airs the following Sunday.

Design Star (10 p.m., Sunday HGTV) — Bowie’s own Tashica Morgan, 29, is still in the running for the coveted title. But will she survive the night’s elimination challenge?

Compiled by Robyn-Denise Yourse from staff, Web and wire reports

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