- The Washington Times - Friday, October 2, 2009

HERNDON | Audi signed a wide-ranging, five-year deal with the Washington Redskins to provide a level of brand integration that’s unique in the NFL.

The partnership offers Audi and Washington-area Audi dealers extensive opportunities to interact with some of professional football’s most dedicated fans. The Audi brand and Audi performance vehicles will enjoy prominence at FedEx Field, in television advertising and Redskins social-media applications. Notably, the Redskins and Audi are completely remodeling the east end of FedEx Field to Audi design standards. The result will be a new 13,000-square-foot Audi Club for all premium-seating-level fans to enjoy during games and special events.

Audi of America moved its headquarters to Herndon in summer 2008, and this agreement establishes Audi as the hometown team in the Washington market.

“Audi is making it a top high priority to be a vital presence in our new home,” said Johan de Nysschen, president of Audi of America. “Joining up with the Washington Redskins and the team’s passionate fans sends a clear signal that Audi will play an active role for years to come in one of the world’s most dynamic cities. I look forward to expanding this relationship and expanding our role in the region’s communities alongside an organization with deep local roots.”

Neither Audi nor the Washington Redskins are revealing financial details of their agreement.

“We’re thrilled with the way Audi has integrated its product and brand into a signature presence at the stadium,” said Mitch Gershman, Washington Redskins chief operating officer. “The exposure of Audi and its world-class automobiles to our fans is particularly appropriate in the FedEx Field setting.”

Remodeling work had been under way throughout the preseason on the Audi Club. The climate-controlled lounge will feature two Audi display vehicles, 16 large flat-screen televisions tuned to NFL action plus four flat-screen monitors showing messages sent by Redskins fans via the team’s Audi-sponsored “Twackle” application for Twitter.

The Audi Club at FedEx Field will have a soaring window wall and a design in keeping with the Audi terminal architectural style found in Audi dealerships and corporate facilities worldwide. The Audi attention to detail is also on display in this partnership through measures like newly routed power supplies that enable the four Audi vehicles displayed around the stadium to show off their signature LED lights.


Copyright © 2018 The Washington Times, LLC. Click here for reprint permission.

The Washington Times Comment Policy

The Washington Times welcomes your comments on Spot.im, our third-party provider. Please read our Comment Policy before commenting.

 

Click to Read More and View Comments

Click to Hide