NEW YORK — Lindsay Lohan’s high-fashion shopping habits are well documented, and now she’s putting them to work: Emanuel Ungaro has hired her as its artistic adviser.
The French fashion house is pairing Miss Lohan with a new designer, Estrella Archs, for what it’s calling a new consumer-led business model.
“A designer-only-led fashion house isn’t enough, so we’re adding a superconsumer who gives us a direct channel to consumers,” said Ungaro CEO and President Mounir Moufarrige.
He also said Miss Lohan will give an “electric shock” to a label that has aged along with its customers.
Mr. Moufarrige visited Miss Lohan at her home for a week in Los Angeles and found her to be a fashion superstar.
“Her home is like a department store,” he said. “You have to sit on the floor because the settees, chairs and tables are covered with clothes and accessories.”
The first joint Lohan-Archs collection will debut during Paris Fashion Week on Oct. 4.