Wednesday, September 9, 2009

NEW YORK — Lindsay Lohan’s high-fashion shopping habits are well documented, and now she’s putting them to work: Emanuel Ungaro has hired her as its artistic adviser.

The French fashion house is pairing Miss Lohan with a new designer, Estrella Archs, for what it’s calling a new consumer-led business model.

“A designer-only-led fashion house isn’t enough, so we’re adding a superconsumer who gives us a direct channel to consumers,” said Ungaro CEO and President Mounir Moufarrige.

He also said Miss Lohan will give an “electric shock” to a label that has aged along with its customers.

Mr. Moufarrige visited Miss Lohan at her home for a week in Los Angeles and found her to be a fashion superstar.

“Her home is like a department store,” he said. “You have to sit on the floor because the settees, chairs and tables are covered with clothes and accessories.”

The first joint Lohan-Archs collection will debut during Paris Fashion Week on Oct. 4.

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