- The Washington Times - Thursday, September 10, 2009

Passion for fashion

With “The September Issue,” the documentary about Vogue editor Anna Wintour, set for release this weekend and Mercedes-Benz Fashion Week already rocking the runways in New York, Turner Classic Movies has unveiled its 15 Favorite Fashion Trendsetting Films.

“Movies have long had a pivotal role in setting new fashion trends, while also serving as inspirations to legions of designers,” says its press release announcing the picks, selected by TCM’s experts under the tutelage of well-known designers Manolo Blahnik and Todd Oldham.

Among the films lauded are “Pandora’s Box” (1929), in which Louise Brooks plays the iconic Lulu, whose flapper-style dresses and severe black bob were from then on firmly on the fashion map. Clark Gable’s bare chest in “It Happened One Night” (1934) made such a statement that many men stopped wearing undershirts, and one underwear manufacturer considered suing Columbia Pictures, according to TCM. Mr. Gable’s trench coats, seen in this film and others, ended up becoming a staple of his signature style.

Katharine Hepburn’s wide-leg trousers, loafers and tailored shirts in “Pat and Mike” (1952) made wearing menswear deliciously feminine and immortalized her as a fashion pioneer. The Council of Fashion Designers of America honored her with a special award in 1986.

Grace Kelly’s black overnight bag in “Rear Window” (1954), which held the gauzy white nightgown she used to seduce her tentative boyfriend, played by Jimmy Stewart, was made by Hermes. Because of her loyal patronage, the French luxury retailer named the bag the Kelly.

James Dean’s red jacket and T-shirt symbolized mid-50s youth, angst and rebellion in “Rebel Without a Cause” (1955).

Audrey Hepburn’s little black dress by Givenchy for “Breakfast at Tiffany’s” (1961) gave new meaning to the adage “Less is more.” The multilayered pearl necklace also got a boost thanks to being seen on Miss Hepburn’s swanlike neck.

Diane Keaton in the title role in “Annie Hall” (1977) donned Ralph Lauren ties and floppy hats and made thrift-shopping and mixing and matching instantly chic. “She’s a genius. Let’s just leave her alone. Let her wear what she wants,” insisted director Woody Allen when the film’s costume designer tried to nix Miss Keaton’s quirky look.

Rounding out the list are “Letty Lynton” (1932), “And God Created Woman …” (1956), “Auntie Mame” (1958), “Bonnie and Clyde” (1967), “The Thomas Crown Affair” (1968), “Shaft” (1971), “Saturday Night Fever” (1977) and “Flashdance” (1983).

Leno promo extensive

NBC is putting big promotional bucks behind its prime-time bet on Jay Leno, turning to an ambitious radio campaign as part of its overall push for Mr. Leno’s new show, which premieres Monday at 10 p.m.

Working with Horizon Media and Katz Marketing Solutions, the campaign, to air in two waves, could be NBC’s biggest radio tune-in effort yet, MediaWeek.com says.

The first set of radio spots broke on Tuesday and continues through Friday. Those ads serve as teasers, aimed at getting potential viewers to think about the upcoming Leno debut. The second wave, airing Monday through Sept. 18, is the call to action. Both waves emphasize Mr. Leno’s brand of comedy, MediaWeek notes.

The first radio flight airs in 12 top markets, including the 10 markets where NBC has owned-and-operated stations. (The Washington area ranks eighth.) In a nod to Mr. Leno’s new time slot, the spot airs adjacent to morning traffic reports, with 15 seconds of Leno comedy bits followed by a tag reminding viewers to tune in to Mr. Leno at 10 p.m.

Beginning Monday, the first day of Mr. Leno’s new show, phase two broadens the reach of the campaign into the top 25 markets. Once again timed to air 10 minutes after the hour in morning and afternoon drive time, Leno comedy bits are introduced by local personalities as “Comedy from Jay at 10 after the hour.”

Both waves are designed to maximize tune-in with creative radio approaches that organizers hope will resonate with potential viewers.

“The first [wave] was finding mundane moments in everyday life that could use a laugh from Leno, such as sitting in gridlock while listening to a local traffic report,” said Ken Grayson, senior director for media planning for NBC. “The second was closely aligning Leno and the comedy with the number 10 to highlight his time slot.”

NBC often has turned to radio to create clever tune-in campaigns for its TV properties. Last year, the network worked with Katz to re-brand top stations as Chuck-FM. Three years ago, NBC sponsored an hour of commercial-free radio to promote “My Name Is Earl.”

None of the campaigns, including NBC’s latest radio push for “Leno,” is easy to execute. They require extensive coordination with individual stations to change programming clocks and prepare programmers and personalities. For the Leno campaign, Horizon, Katz and NBC worked months in advance.

Radio isn’t the only media promotion NBC is using to get the word out on Mr. Leno’s show. Two weeks ago, NBC began airing cinema spots across National CineMedia’s network, including ads on popcorn bags adorned with the movie rating “J-10: Jay Leno’s new show has been approved for all audiences … because life needs more laughter.”

O: Simply ‘the best’

Talk-show titan Oprah Winfrey is calling her in-depth, two-day interview with singer Whitney Houston her best interview ever, says TVWeek.com, citing a report from the Orlando Sentinel.

The interview will air Monday and Tuesday on Miss Winfrey’s syndicated program, which airs locally at 4 p.m. weekdays on WJLA-ABC7.

Miss Winfrey’s comments were direct and unequivocal: “I think it’s the best interview I’ve ever done. But I guess you’re supposed to let other people say that about yourself.

“I can’t think of a moment, ever, when I had a stronger connection to the person I was interviewing.”

3 more for ‘24’

Rami Malek, Julian Morris and Hrach Titizian have landed multiepisode arcs on Fox’s “24,” notes the Hollywood Reporter.

On the action drama’s upcoming eighth season, Mr. Malek (“Night at the Museum”) will play Marcos, a would-be suicide bomber who is Arab-American with sympathies toward radical Islam.

Mr. Morris (“ER”) will play a CTU SWAT agent, and Mr. Titizian will play Nabeel, the second-in-command of security for President Hassan (Anil Kapoor).

Compiled by Robyn-Denise Yourse and Stephanie Green from staff, Web and wire reports

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