- The Washington Times - Monday, September 7, 2009

BERLIN | A steamy new AIDS awareness advertisement showing an Adolf Hitler look-alike having sex is aimed at countering a fall in public awareness of the dangers of unprotected sex, its German makers said Sunday.

“We asked ourselves what face we could give to the virus, and it couldn’t be a pretty face,” Dirk Silz, creative director at the Das Committee advertising agency behind the “AIDS is a mass murderer” campaign, told Agence France-Presse.

“The campaign is designed to shake people up, to bring the topic of AIDS back to center stage, and to reverse the trend of unprotected sexual intercourse,” the agency said.

The ad, due to be screened in Germany on television and in cinemas and available at www.aids-is-a-mass-murderer.com, shows blurred clips of a couple having sex, but it is only at the end that the man is revealed as Hitler.

A tag line then reads: “AIDS is a mass murderer.”

The campaign, which also features posters of Josef Stalin and Saddam Hussein look-alikes in flagrante, was organized with AIDS awareness group Regenbogen e.V. ahead of World AIDS Day on Dec. 1.

AIDS has killed about 30 million people worldwide, and almost 6,000 more die every day, according to the campaign. World War II is estimated to have killed about 60 million people.

The advertisement has been criticized for stigmatizing people infected with HIV, the virus that causes AIDS.

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