- Associated Press - Wednesday, July 6, 2011

NEW YORK (AP) - There’s little secret to what entertainment choices viewers want from the broadcast networks this summer: reruns on CBS and competition or reality shows elsewhere.

Twelve of the 25 most popular prime-time programs last week were reruns of scripted dramas or comedies on CBS, the Nielsen Co. said. CBS’ one other entry in Nielsen’s top 25 was the newsmagazine “60 Minutes,” which usually airs recycled material in the summer.

NBC, meanwhile, had six competition shows in the top 25, led by “America’s Got Talent” and the conclusion of “The Voice.” Its new reality series “Love in the Wild” also got off to a strong start, and the network burned off a fresh episode from since-canceled “Law & Order: Los Angeles.”

ABC had four non-fiction shows in the top 25 and Fox had one, Nielsen said.

Not all of the non-fiction shows fared well. Jerry Seinfeld’s “Marriage Ref” on NBC hasn’t drawn an audience despite a revamp, and ABC’s prime-time “Nightline” series is also off to a slow start.

NBC was the most popular prime-time network last week, averaging 5.8 million viewers (3.5 rating, 6 share). CBS had 5.5 million viewers (also 3.5, 6), ABC had 4.6 million (2.9, 5), Fox had 3.4 million (2.0, 4), ION Television had 1.1 million (0.7, 1) and the CW had 740,000 viewers (0.5, 1).

Among the Spanish-language networks, Univision led with a 3.2 million viewer average (1.7 rating, 3 share). Telemundo had 1.1 million (0.6, 1), TeleFutura had 680,000 (0.4, 1) and Azteca and Estrella both had 170,000 (0.1, 0).

NBC’s “Nightly News” topped the evening newscasts with an average of 7.8 million viewers (5.1, 11). ABC’s “World News” was second with 6.9 million (4.6, 10) and the “CBS Evening News” had 5.5 million (3.6, 8).

A ratings point represents 1,147,000 households, or 1 percent of the nation’s estimated 114.7 million TV homes. The share is the percentage of in-use televisions tuned to a given show.

For the week of June 27-July 3, the top 10 shows, their networks and viewerships: “America’s Got Talent” (Wednesday, 9 p.m. EDT), NBC, 13.71 million; “The Voice,” NBC, 12.7 million; “America’s Got Talent” (Tuesday, 8 p.m. EDT), NBC, 12.46 million; “The Voice Results Show,” NBC, 11.05 million; “NCIS,” CBS, 8.35 million; “The Bachelorette,” ABC, 8.27 million; “NCIS: Los Angeles,” CBS, 8.1 million; “The Mentalist,” CBS, 7.78 million; “CSI: Crime Scene Investigation” (Wednesday, 10 p.m. EDT), CBS, 7.46 million; “CSI: Crime Scene Investigation” (Thursday, 9 p.m. EDT), CBS, 6.81 million.


ABC is owned by The Walt Disney Co. CBS is owned by CBS Corp. CW is a joint venture of Warner Bros. Entertainment and CBS Corp. Fox and My Network TV are units of News Corp. NBC and Telemundo are owned by General Electric Co. ION Television is owned by ION Media Networks. TeleFutura is a division of Univision. Azteca America is a wholly owned subsidiary of TV Azteca S.A. de C.V.




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