- - Sunday, September 16, 2012

The woman who was her mother’s inspiration for writing what millions of pregnant women consider their bible, “What to Expect When You’re Expecting,” is now pregnant herself and joining the family business.

Emma Bing, 29, is due on her second wedding anniversary, Feb. 18, and guess who’s going to be in the delivery room.

“Are you kidding me? Of course,” Ms. Bing’s mom, Heidi Murkoff, gushed Thursday. “I wouldn’t miss it.”

Ms. Bing, who lives near her mom in Los Angeles, is blogging about her pregnancy and parenting experiences, along with fashion and beauty advice, for her fellow millennial moms on WhatToExpect.com.

Ms. Murkoff wrote the book proposal for “What to Expect” while pregnant with Emma, her oldest of two, and delivered it to her publisher the day she went into labor. The book came out in 1985 and now has more than 17 million copies in print, spawning several more volumes about the early years of parenting, eating healthy while pregnant and even a prequel, “What to Expect Before You’re Expecting.”

The work of the 53-year-old Ms. Murkoff, including a foundation that helps pregnant women in the developing world, earned her a spot on Time magazine’s list of the 100 most influential people in the world last year. She also was executive producer of the movie inspired by the book, also named “What to Expect When You’re Expecting.”

Is Ms. Murkoff her daughter’s go-to source on all things pregnancy?

“I wouldn’t have it any other way,” Ms. Bing said. “I’m not going through this without her.”

Ms. Murkoff said Ms. Bing hits her up for advice eight to 10 times a day in texts, emails and phone calls. “I was finally, like, don’t you have a book?”

The answer is yes, of course, but Ms. Bing finds herself asking mom about everything from appetite to stomach pains, anyway, then running to “What to Expect” to confirm her answers.

“It’s really funny,” Ms. Bing said. “It’s like I forget who she is.”

Ms. Bing is married to Russell Ali, a guitarist and music producer, who, by the way, also will be on hand for the birth.

Lady Gaga gets tattoo to mark perfume launch

Lady Gaga launched her debut perfume from inside a giant-sized perfume bottle.

The avant garde pop star was in a large bottle — a replica of her “Fame” fragrance — appearing in the transparent glass where attendees took photos and watched the singer get a tattoo on her neck.

The entertainer entered the Solomon R. Guggenheim Museum on New York’s Upper East Side on Thursday night on top of a convertible. She posed for pictures and interacted with some fans.

Inside, she laid in the bottle in a sparkly top, black skirt and red wig. Then she took off some clothing and a wig — now appearing in lingerie, including a thong — and began receiving a tattoo of the back of her neck (she had shaved the bottom half of the back of her head).

Lady Gaga applied makeup and played on an iPad inside the bottle, where she was joined by four others. Edith Piaf played in background, as did David Bowie’s “Fame” and various songs that featured Kanye West. She got her tattoo — and danced in her seat — as Mr. West’s latest hit “Mercy” blasted in the background.

The masquerade black tie event featured a few hundred people, mostly dressed with eye masks and headgear. Celebrity attendees included Yoko Ono, Marc Jacobs, Paris Hilton, Michael Strahan, Jason Wu and Lindsay Lohan, who arrived late for the event.

Lady Gaga also debuted a short film called “Lady Gaga Film” for the fragrance in collaboration with director Steven Klein.

Geoffrey Rush tired of finding scripts on his doorstep

Geoffrey Rush — who played speech therapist Lionel Logue in the Oscar-winning film “The King’s Speech” — has said he first found the script left in brown paper wrapping on his Australia home’s doorstep. Now, he said, he wishes he had kept that story to himself.

Mr. Rush said other aspiring filmmakers have followed suit, leaving all manner of projects at his front door in Melbourne since the movie came out in 2010. As he put it: “The brown paper package phenomenon continues.”

In a recent interview promoting his film “Eye of the Storm,” the actor asked that prospective Oscar-winners route submissions through his agent. He assured them that if their script has a “keen and interesting and enthusiastic” cover letter, it will be read.

Plus, Mr. Rush said, he might accidentally bury a doorstep delivery “under a pile of correspondence or something and forget about it.”

Rudd hosting bowling benefit for children’s charity

Paul Rudd wants to take you bowling — and he’s bringing along some of his A-list friends.

The actor is hosting a bowling benefit next month in New York to support Our Time, which helps children who stutter. The event will be held Oct. 22 at Lucky Strike lanes.

The guest list includes Gina Gershon, Mariska Hargitay, Rashida Jones, Julianna Margulies, Jesse L. Martin, Lin-Manuel Miranda, Denis O’Hare, Fisher Stevens, Victor Garber, Rosie Perez, Anthony Rapp, Rachel Dratch, Lewis Black, John Oliver, Mo Rocca, Steve Kazee and Bobby Cannavale.

Mr. Rudd was playing a character who stutters in Richard Greenberg’s “Three Days of Rain” in 2006 when he learned about Our Time.

Tickets, which include open bar and dinner, range from $275 to $10,000.

Carlos Santana memoir being readied for 2014

Carlos Santana is ready for the ultimate riff: a memoir.

The Grammy-winning star has an agreement with Little, Brown and Co. to tell his life story. The publisher, a division of Hachette Book Group, announced Thursday that the book is scheduled for release in 2014. It doesn’t yet have a title.

The 65-year-old Mr. Santana is expected to tell stories of such friends and peers as Miles Davis, Eric Clapton and Herbie Hancock.

Little, Brown and Co. has a strong history of rock star memoirs: Two years ago, it published Keith Richard’s “Life.”

Mr. Santana has won 15 Grammys and is best known for the album “Supernatural,” which has sold more than 25 million copies.

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