Israel has become the first country in world in which Domino’s is offering vegan pizza.
The Israeli Domino’s Pizza franchise began selling vegan pizza on Monday, Haaretz reported.
The move follows a popular Facebook campaign by Vegan Friendly, which provides information on vegan-friendly restaurants, the report said. Vegans typically abstain from eating or using any products that derive from animals.
“Israel is leading the vegan revolution around the world, and this is another indication,” said Vegan Friendly Director Omri Paz.
The new product by Domino’s will use a soy-based topping with vegetables instead of typical dairy cheese.
Yossi Elbaz, the CEO of the Israeli franchise, said it took six months to develop the new pizza, Haaretz reported.
“We’ve notified Domino’s Pizza’s world headquarters and they’re very pleased,” Mr. Elbaz said. “They’re waiting to see the results.”