- The Washington Times - Monday, February 18, 2013

As President Obama and Congress head on vacation, America can rest easy that at least one crisis has been averted: Iconic bourbon distiller Maker’s Mark will stay 90-proof.

“We’ve been more than humbled by the overwhelming response,” said Maker’s Mark Chief Operating Officer Rob Samuels, in a Louisville Courier-Journal report. And by “response,” he means criticism.

In just one week’s time, the company received thousands of messages from outraged bourbon drinkers, angry at announced plans to water down the bourbon. On Sunday, the company backtracked.

Beginning Monday, every bottle from its Loretto, Ky., facility will be back to 90-proof, Mr. Samuels said, in the report.

The decision to water its bourbon was due to supply drains, according to company officials. But drinkers said they’d rather face occasional supply shortages than drink watered-down bourbon, according to the Courier-Journal.

Sign up for Daily Newsletters

Manage Newsletters

Copyright © 2020 The Washington Times, LLC. Click here for reprint permission.

Please read our comment policy before commenting.


Click to Read More and View Comments

Click to Hide