Children’s cable network Hub, co-owned by Discovery and Hasbro, is launching its latest superhero cartoon, which features a gender-bending crime fighter named “SheZow.”
The show’s main character is a 12-year-old boy named Guy who uses a magic ring to transform himself into a crime-fighting girl in a purple skirt and white go-go boots, Breitbart News reports. When evil lurks, Guy says, “You go girl!” and becomes SheZow, the Los Angeles Times reports.
“When I first heard about the show, my reaction was ‘Are you out of your minds?’ Then I looked at it and I thought, ‘This is just funny,’” Hub CEO Margaret Loesch said, Breitbart News reports.
“SheZow” is among one of Hub’s latest efforts to boost ratings, which have barely registered a blip in the highly competitive kids’ TV marketplace, the Los Angeles Times reports.
Hub’s primary target audience is kids aged 2 to 11.