- The Washington Times - Wednesday, April 9, 2014

Veet has pulled its new wax strip advertisement after many people complained it suggested women need to shave to be attractive.

The ad opens with a clean-shaven man waking up in bed as he’s being caressed by a hairy, overweight man.

“Yeah, I know. I’m a little prickly. I shaved yesterday!” the hairy man says in a woman’s voice.

“Don’t risk dudeness,” a narrator is heard saying. “Veet wax strips — Feel womanly around the clock.”

The ad was removed Wednesday from Veet’s YouTube page and website, Mashable reported, as backlash mounted against the ad for supposedly being sexist toward women.

“These ads are perpetuating societal norms and gender constructs. They are sexist, homophobic and horrible. Women do not have to have ‘touchable smooth’ skin to be sexy or feminine. No thank you Veet!” Facebook user Elizabeth Raybould said on Veet’s page.

“This is extremely depressing. How can you be comfortable with making money out of perpetuating unfair, sexist standards of beauty?” asked Catriona Millar.

Chris Doyle wrote: “I guess risking rudeness never came up in the pitch meeting? They say all press is good press, but before I hadn’t heard of Veet and now I hate it. Maybe you were better off keeping your shaming stereotypes to yourself.”

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