- Associated Press - Tuesday, August 26, 2014

LANSING, Mich. (AP) - The state’s Pure Michigan tourism campaign is getting a little ink - on people’s bodies.

Michigan Economic Development Corp. spokeswoman Michelle Grinnell told MLive.com (https://bit.ly/1tzf3jc ) that a colleague spotted a nearly exact rendering of the Pure Michigan logo as a tattoo. It features a blue “M,” signifying the tourism brand.

“I think it is kind of a signal of how passionate our fans are and how passionate people are about the state of Michigan,” Grinnell said.

Tattoo artists said others have tattoos incorporating the words “Pure Michigan.” Tattoos of the state of Michigan or other state themes are relatively common.

The development group has no knowledge of other tattoos specifically of the logo, but Grinnell didn’t rule out the possibility.

“It’s the first one that I have seen,” Grinnell said. “I would not be totally shocked if there were others out there. I know we have done in the past pure Michigan temporary tattoos at events that were very popular.”

Technically, those seeking to use the logo are supposed to go through an approval process that includes submitting an example of how the logo will be used. In the case of tattoos, however, Grinnell the state doesn’t plan to go after those who get inked.


Information from: The Grand Rapids Press:MLive.com, https://www.mlive.com

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