- Associated Press - Sunday, December 14, 2014

FAIRBANKS, Alaska (AP) - The Fairbanks North Star Borough is making another attempt at establishing a ride-share program as a way to reduce vehicle emissions.

Car rental company Enterprise Holdings has a $300,000 contract with the borough to operate the program, which launched in late September. In an effort to drum up interest, company representatives have been meeting with workers for some of the larger employers in Fairbanks. A radio ad is airing, and a TV ad is planned.

The cost for a newer-model, all-wheel-drive vehicle would be $900 a month, plus gas, which Enterprise officials say would be divided among as many as seven people. The $900 monthly fee would cover vehicle costs such as registration, maintenance and insurance.

The program is for people who live on the same side of town and agree to share their daily commute to work or school.

The company, which has similar programs nationwide, wants to make this a sustainable business, Enterprise director of sales Robert Lerch said.

“Essentially, it’s a turnkey operation,” he said. “People want to be comfortable. They want to be safe. It’s worry-free driving.”

In 2010, the borough used grant money to buy four passenger vans and hired a contractor from Anchorage to operate a ride-share program. But the effort, which municipal officials said was modeled after a successful program in Anchorage, faltered, the Fairbanks Daily News-Miner reported (https://bit.ly/1yOevFj ). The passenger vans lacked four-wheel drive.

The vans are being given to Anchorage.


Information from: Fairbanks (Alaska) Daily News-Miner, https://www.newsminer.com

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