- Associated Press - Friday, December 19, 2014

LITTLE ROCK, Ark. (AP) - A team of students from the University of Arkansas at Little Rock has taken first place honors following their winning presentation in a branding competition.

The team won the annual AT&T; Campus Brand Challenge in Dallas. Five AT&T; senior vice presidents judged the competition and awarded a $3,000 scholarship to the winning team.

The competition is designed to provide students with real-world experience through designing and implementing an integrated marketing plan.

The UALR students took the win after going head-to-head with teams from much larger universities, including the University of Illinois, University of Missouri, University of Texas, and Texas A&M; University. The University of Nebraska was the runner-up.

To prepare, the students conducted focus group research and pre-test and post-test surveys each with a sample of more than 400 students.

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