- Associated Press - Tuesday, December 9, 2014

HERMISTON, Ore. (AP) - The city of Hermiston is replacing its watermelon logo with the slogan “Hermiston: You can GROW here,” but images of the town’s famed sweet produce won’t disappear.

City Manager Byron Smith has argued that a watermelon itself isn’t a brand and pressed for a branding campaign based on the “grow” slogan.

The water tower has sported an image of a slice of watermelon. When the city painted the slogan over it, some residents objected.

The East Oregonian reports (https://bit.ly/1vABgKD ) that Monday night Smith showed council members examples of using the slogan that also evoked the watermelon. He said the water tower could be painted like one example. It features both an array of melons and the slogan.

The council voted 6-1 to go ahead with the “grow” campaign.


Information from: East Oregonian, https://www.eastoregonian.info

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