- Associated Press - Friday, June 13, 2014

CHESTERFIELD, Mo. (AP) - A suburban St. Louis school district plans to license the rights to its high school team logos in a bid to generate extra cash for after-school sports programs and other extracurricular activities.

The St. Louis Post-Dispatch (bit.ly/1iu1ute ) reports that the Parkway School District in Chesterfield has agreed to work with a Columbia-based sports marketing firm to help manage its intellectual property.

That means fans of the Parkway South Patriots, the Parkway North Vikings and other district teams will be able to buy official apparel at area retail stores, with the district receiving a percentage of the sales.

District financial officer Mark Stockwell told the Parkway school board that a similar program is in place in Columbia. The board gave its blessing to such an arrangement on Wednesday.

___

Information from: St. Louis Post-Dispatch, https://www.stltoday.com

Copyright © 2018 The Washington Times, LLC.

The Washington Times Comment Policy

The Washington Times is switching its third-party commenting system from Disqus to Spot.IM. You will need to either create an account with Spot.im or if you wish to use your Disqus account look under the Conversation for the link "Have a Disqus Account?". Please read our Comment Policy before commenting.

 

Click to Read More and View Comments

Click to Hide